5 Steps to Branding a Commercial HVAC Company

The importance of commercial air conditioning is no secret. However, how does one differentiate themselves among the many other commercial HVAC companies? The answer, BRANDING. When you have a quality product and service, it may seem like that would be all you need. However, those great qualities can’t do all the heavy lifting on their own. Besides, what better way to show off the attributes of your HVAC business than to have it plain in your logo, messaging, graphics, website, business cards, brochures, and advertisements?

Define A Target Audience
Many businesses make the mistake of believing they will be the most successful by advertising to everyone. Unfortunately, this strategy ultimately results in wasted time, money, and resources. To make the most of your advertising budget, outline specifically who you are attempting to market to whether it be by industry, geographic location, or even business size.

Defining your target audience can make all the difference when it comes to your brand’s messaging. For example, if your HVAC company specializes in repairing large department store’s freezers and large HVAC systems, the content on your marketing material will reflect what department stores want to hear. Which may differ from the needs of a restaurant or small office building. In short, identifying who your target demographic is, will narrow where you can maximize your sales efforts as well as give you a direction for your brand’s promise, personality, and identity.

Establish A Brand Personality
A brand personality is a set of human characteristics and traits that help establish a feeling or stimulate emotions that consumers associate with a company. These key terms are helpful when it comes to constructing your brand promise, taglines, messaging, and even your visual identity. Another example of honesty always being key, the most effective brand personalities are authentic to that company. Listed below are some attributes to help you begin outlining your HVAC business’s brand personality.

Accountable Dependable
Professional Accomplished
Supportive Experienced
Efficient Skilled
Punctual Leader
Trustworthy Respectful
Competent Qualified

Develop A Brand Promise
Your brand promise is comparable to your mission or vision statement. The difference? The purpose of your brand promise is to describe what your customers can expect to experience every time they engage with your company. As a company continues to deliver on its brand promise, the more a customer will develop an emotional connection with your brand, resulting in brand loyalty. This will differentiate your heating and air conditioning company from your competitors. An established brand promise is not only for current or potential customers though, but it also assists the business itself and employees in staying consistent and true to who they are when it comes to providing quality service to customers.

Create A Visual Identity
Your visual identity creatively ties all the above pieces together with color, shapes, and fonts. A powerful visual identity doesn’t simply mean a nice logo, it means your logo mirrors the characteristics of your brand personality without using any words. Basic visual elements can trigger certain emotions. For example, curved shapes or lines can imply a sense of unity, softness, or wholeness. Whereas, a straight shape or line could suggest strong or masculine feelings. Similarly, color is also a powerful tool to communicate your brand personality. The color blue, for example, can guide a viewer’s perception that the brand they are looking at is responsible and trustworthy. When the multiple elements are combined, they can represent an array of meanings. The important thing is to stick to your brand personality.

What Next?

Before finalizing your new brand, review all materials and ensure that there is consistency across the assets. The messaging should read as if it is all coming from the same voice and visual elements should be comparable in design. Once you have established the bones for a quality commercial HVAC brand, now it is time to put everything into action! Ensure all of your marketing assets, from website to advertisements, reflect your brand efficiently.

Our best advice is to find a marketing company that specializes in branding, so that all the above will match and flow together to create the feeling you want your potential customers to have. This will help you to stand out among your competitors.

Types of Common HVAC Fans and Their Functions

An HVAC (Heating, Ventilation, and Air Conditioning) System does more than just supply heating and cooling solutions to indoor areas. The HVAC is comprised of different systems that move air among the indoor and outdoor areas. Their purpose is to keep both commercial buildings and residential homes cool during summer’s sultry hot weather and warm during the frigid winter. Combined with the ventilation system that filters contaminants out of the indoor air and control humidity levels to keep the air your breath healthy and at optimal comfort levels.

To aid the exchange of inside and outside air, fans are essential elements in HVAC systems to establish the needed air flow. While all HVAC systems require fans, the physical composition and intended purpose of each type of fan vary.

The intention of this article is to describe each type of fan alone with the pros and cons. Keep in mind your local municipal codes when installing any HVAC units or fans. Three types of most common HVAC fans are – axial fan, forward-curved centrifugal fan, and backward-inclined fan.

Axial Fan

Don’t let the simple design of the axial fan fool you. With propeller shaped blades arranged on a rotating shaft, they are designed to draw air from one side of the fan and then release it through the other side. This design can create a high volume of airflow, however, it works best with little air resistance.

Since the axial fan is not best suited for resistance airflow (high static pressure), they often work best and the least expensive option for outdoor AC (air conditioning) condensers, cooling towers, combustion engine and electronic component cooling  to sustain needed airflow to release heat with little to no resistant airflow.

Centrifugal Fan

Compared to an axial fan, the centrifugal fan establishes a higher air pressure (assuming the same airflow) because of the hamster wheel or water wheel design.

Either belt or directly driven, the main purpose of a centrifugal fan within the air-handling unit (AHU)  is to force air directly into the ductwork. Since the AHU combat the static pressure to blow air into the duct system, a centrifugal fan would far surpass an axial fan which is unable to fight the resistance resulting in poor airflow.

Considering that centrifugal fans produce more noise and are slightly more expensive to run than axial fans, it is only recommended to use them when the application requires it.

Backward Inclined Fans

Whether curved or straight, these unusual shaped fan blades may give the impression they are installed incorrectly. Often used in industrial settings, they can handle high air flow and variable resistance – in applications such as – such as dust collectors, process cooling and glass tempering and incineration systems.


Even though the axial fan may be less expensive to run, it may be ineffective on certain applications that centrifugal and backward-inclined fans would offer superior performance with an added cost. When installing a new HVAC system or replacing on older unit, especially in a commercial setting, for best results, obtaining a professional opinion of a HVAC design engineer is highly recommended.

Author’s Bio

Michael Tobias, PE, is the principal and founder of Chicago Engineers. He leads a team of over 30 mechanical, electrical, and fire protection engineers. Although Chicago Engineers main headquarters are in NYC and Chicago the business has led over 1,000 engineering projects in New York, New Jersey, Connecticut, Pennsylvania, Florida, Maryland, and California, as well as Malaysia and Singapore. Michael is an advocate for green technology and energy efficiency.

HVAC Digital Marketing: How to Get It Right

Traditional marketing may still work, but with the giant strides digital marketing has been taking the last few years, you would do well to adopt digital marketing strategies for your HVAC business instead. Digital marketing has so much going for it, particularly its cost-effectiveness compared to traditional marketing.

So how can your company, which counts air conditioning installation and repair among its services, take full advantage of everything digital marketing has to offer? Let’s look at some tips that will help your HVAC business get digital marketing right.

Take a closer look at the market.

You need to perform a competitive analysis of the market, so you’ll know which marketing strategies to develop and implement, as well as how much the whole thing is going to cost you. If you already have a website, then you should perform an audit to find out which parts of it need some tweaking.

If you have already used digital marketing strategies for your business before, then review all of them and see which ones worked and which didn’t. You can also compile various feedbacks and reviews from customers to assess their satisfaction with your services.

Make your site mobile- and conversion-friendly.

Considering how mobile users have long outnumbered desktop users, it’s only logical for businesses to have a site that displays well on all screens. It also needs to be conversion-friendly, so make sure navigating it is easy, your CTAs should be clear and highly-visible, and all your contact details placed strategically, among other things.

Speed up your website.

Internet users these days want the websites they visit to load fast, or they bounce off. Among the ways you can boost your website loading speed is to optimize images, minify your code, and reduce redirects.

Put up quality content.

When people visit an HVAC website, they will be on the lookout for information that will answer their questions regarding their air conditioners and heaters. So fill your site with relevant HVAC-related content, from how-to articles to videos that will keep your visitors engaged.

Increase social media presence.

Practically all entrepreneurs use social media for marketing their business. With billions of users on various social media platforms, you get the chance to reach, engage, and convert even just a fraction of that figure. With social media, your HVAC business can attain wider brand awareness and eventually foster brand loyalty.

Optimize your site.

Search engine optimization can help your HVAC website rank high in search results, which will then lead to increased traffic and, eventually, conversions. While a reliable digital marketing strategy, SEO takes time and a bit of expertise, so if you want to optimize your site effectively, get the services of a reputable SEO company.

In all likelihood, you are going to need help not only with SEO but with other aspects of digital marketing as well. You can choose the DIY route, or you can partner with a digital marketing firm to help you promote your HVAC business.

Which Trends are Shaping the Future of Field Service Management?

Today’s competitive scenario effects reflect the need for adopting new technological innovations to stay on top and lead the market. Moreover, it becomes equally important to equip your sales force with a contemporary solution, which can even make its management seamless and boost its productivity.

Companies nowadays have even started strengthening their field force with competent field force tracking applications to monitor their sales team activities and performance. Automating your sales processes not only enables you to track their activities and movement, but also give elevated customer service.

Field Force Automation has numerous business benefits and even helps organizations to win a competitive edge. With the latest evolving technology, the dynamics of field force automation constantly keep on changing.

Till date, we were just introduced to the limited functionalities of best field service management software such as defining their routes, reports generation, tracking executive’s live location, defining their routes, etc. But the latest changing trends will take field service automation to an advanced level. So, let’s throw some light on the latest trends, which experts’ belief will carve its future:

Seamless Connectivity

With the field service management, there is seamless connectivity between the staff, business owners, and customers. The leaders are instantly updated in case there is a problem with the carriage. In case there is a request by a customer, and if there is a delay in delivering products to the staff at the office, this portal can alert the customer of a delay, or even customer themselves can check on the app and calculate how long it will take before the product reaches with the help of GPS.

Similarly, the drivers are alerted of the nearest route to reach their intended destination, which even helps to saves fuel consumption, thus saving the company of extra expenses.

Increased Productivity

Leading agents who work remotely can be so much difficult to predict how effective they are with the work assigned. With the field service management software, you can even determine how efficient and productive your team delivers. This is because, with the help of an app, the agents can easily check what items need to be delivered so as to prevent dispatching wrong items to the wrong individual.

Also, the leaders can give an appointment to the customers and honor them as per their schedule without even feeling worked out; this is one of the pain points in field service.

Cloud-based Data Storage

With the recent leap in the technological advancement, field service management could not have possible to allow a seamless flow of work in a cloud-based portal. In the former year, it was a drudgery of work, but recently the work is becoming much simpler. Phones are designed to operate highly technical software that would even otherwise not have been possible, and huge data can be accessed in the cloud portal.

Thus everyone in the organization gets hold of information and can even provide help when necessary to the fraught customers.

Reduction in Customer Complaints

The complaints of customer are inevitable in the field of service delivery, especially if the tracking is done manually. In order for your business to leverage its success, Field Service Management enables you to automate tasks to your agents in order to reduce customer complaints.

With the help of the app, you can assign field scheduling for construction to assign new tasks to workers who are free to take on new tasks even when you are not on your dashboard. This even reduces the delays in time.

Reduces Costs and Increases Profit

The integration of Artificial Intelligence, Machine Learning, Cloud, and IoT based portal reduces the purchase of hardware and much labor. This saves money for the business.

The power of an app to predict the shortest distance to reach a customer destination, and the right products to be dispatched plus the right person who has the right talent to perform some of the certain tasks with expertise and experience, reduces the cost of production while delivering quality services to the customer. This increases profit to the organization.

Field Service Management is essential if you want to use your business success. Its ability to increase the retention of customer due to stellar service provided, increase profit due to low production cost and its ability to use the AI, IoT and cloud-based technology portal for effective productivity is what you need to take your business to the next level.


More than 90% of the field service executives feel that the need for adapting the service models to customer’s needs. When the field service software solutions have embraced all the trends which are mentioned above and have become tech-savvy, to say the least, field services will be transformed forever.

Why Company Culture Matters & 5 Quick Success Tips

Overseeing a successful team of contractors is about more than finding people with the right skills and offering them competitive salaries. If you’re going to gather the best people with the right skills — and get them working together effectively and efficiently — then you need to build a company culture that’s both appealing and supportive.

But why exactly is company culture so important to people? Here’s why it’s so significant, plus 5 quick tips to help you maximize the appeal of working for you:

Why workers care so much about company culture

Job satisfaction has always mattered to people, but when you need work and your options are limited, you have to take whatever you can get. This is one of the main reasons why company culture didn’t previously seem that consequential: employers knew that they could get away with just about anything, so they often put minimal effort into keeping people happy.

These days, the internet has produced two massive changes in the employment world:

  • Firstly, it’s much easier to engage in professional networking and find job opportunities outside of your area. You can use LinkedIn, maintain a business site, and reach out to relevant people through social media when you’re looking for something new.
  • Secondly, the threat of social media condemnation makes it much harder for companies to get away with treating their employees poorly. All it takes is one worker’s negative account of your employer to go viral, and your reputation will take a major hit. There are also sites like GlassDoor (an employer appraisal hub) to think about — earn a negative rating, and people will learn to avoid you instead of forming their own opinions.

Because of this, contractors are much better positioned to choose their projects carefully, and only work with (and for) people and/or companies that will treat them well (including providing suitable insurance). You can offer a solid deal, but if someone suspects they’ll be unhappy with you, they’ll be hard to convince.

The performance benefits of a strong culture

Supposing you persuade a host of skilled workers to join your team, company culture doesn’t stop being important. This is all due to the productivity benefits of having workers who feel supported, engaged, and challenged. When everyone truly feels part of a team pursuing a shared goal under a shared ethos, they’ll cooperate more effectively with their colleagues, and be more willing to work hard to help reach that shared goal.

In addition, cooperative colleagues communicate more effectively, sharing information, methods, and skills that can help the company. They also feel more supportive of each other.

For instance, I recently read a FastCompany piece about Shopify, a Canadian SaaS brand that provides user-friendly ecommerce hosting and development. In a bid to help its staff share the interesting things they’re working on, share ideas, and credit each other for great work, Shopify implemented an internal communication system known as UNICORN.

By investing in this Twitter-inspired platform, the company created a podium that allowed accomplishments to be shared with all employees throughout the company — not just management. As a result, team morale got a shot in the arm and Shopify’s employees redefined the way they collaborate — no small feat for a company of that size.

5 simple tips to maximize company appeal

Since company culture is so important for the reasons outlined above, you obviously need to take steps to create a company culture that draws people in and keeps them happy. Here are 5 quick tips for doing just that:

  • Listen to your workers. The moment they feel that their feedback is being ignored, workers will start to lose their sense of investment. Make a habit of regularly speaking to your team and asking for their comprehensive feedback on how everything is going (assure them that they can speak freely).
  • Provide proportionate rewards. You can’t always offer wild bonus schemes, but what you can do is seek to make sure that whatever rewards you can provide are suitably proportionate to individual effort. Each worker needs to know that if they work hard and excel, that effort will be suitably rewarded.
  • Be consistently honest. If things get tough, payments are going to be late, or someone isn’t pulling their weight, you need to be transparent about what’s happening. You might get some backlash at times, but workers will ultimately appreciate that you refuse to hide things from them.
  • Help workers develop. Don’t make the mistake of leaving worker skills to stagnate because you fear them moving on to bigger things. If they want to stay working with you, they will, and helping them develop will make them more likely to be loyal, not less.
  • Encourage socializing. It can be hard for team bonds to form during the regular workday. That’s why it’s useful to find opportunities for them to socialize outside of work. You could host a social event, or simply let everyone go a couple of hours early provided they spend that time together.

Company culture matters hugely for employers and employees alike, and contractors will always shy away from working with companies that don’t treat their workers well. Use the 5 tips we just looked at to start developing your culture, and your team will appreciate it.

“Rodney Laws is an e-commerce expert with over a decade of experience in building online businesses. He’s worked with the biggest platforms in the world, so he knows how to build the best online store for your business. Connect with on Twitter @EcomPlatformsior.”

Benefits of Growing Your HVAC Maintenance Program

As an HVAC service provider, you rely on your customers to make the responsible choice and schedule routine maintenance for their furnace and air conditioner once a year. Repairs and replacements provide a revenue stream as well, but nothing compares to the consistency of maintenance calls.

Because tune-ups are so critical to the success of your business, consider creating or growing a formal HVAC maintenance program to prevent missing out on a huge opportunity. With the right features, both you and your customers can benefit from having an HVAC maintenance membership.

What’s Included in an HVAC Maintenance Membership?

You can tailor your plan to match your business offerings or help you stand out from competitors. An HVAC maintenance membership should help customers save money, keep their heating and cooling systems in good repair, and reduce inconvenient breakdowns. Here are the types of things to include:

  • Deals on maintenance visits: This benefit alone should help your plan pay for itself. Consider lowering the cost of routine maintenance with an affordable monthly or yearly fee to get customers interested in signing up with you.
  • After-hours benefits: It’s reasonable to charge a fee for emergency services, but consider decreasing this or waiving it altogether for maintenance plan members. Free emergency service is a significant perk that gives your customers peace of mind when they need to call after hours.
  • Front-of-the-line service: No one wants to be told they must wait in line for AC repair on a scorching summer afternoon. Show your plan members how much their loyalty means to you by bumping them to the front of the line when they request emergency services.
  • Priority booking when the seasons change: Call your plan members a month or two before the prime time to schedule maintenance and offer to book their services in advance at a convenient time for them.
  • Discounts on repairs, replacements, and upgrades: You might waive diagnostic charges and service fees or offer plan members discounts on new system installation, indoor air quality products, and other HVAC upgrades.
  • Other perks: Shape your maintenance program however you want. Ideas include loyalty perks that reward members for renewing their annual plan and referral credits that benefit new and existing members when they spread the word about your program.

Benefits of Maintenance Programs for HVAC Companies

There’s no doubt that maintenance programs benefit customers, but they can make a big difference for your company as well. Here’s what you stand to gain when you offer the right features and market your plan correctly:

  • Customer retention: When customers sign up for a maintenance program from your company, they do n’t need to shop around. Instead, they come to you for all their routine and emergency HVAC services. This saves your customers time and effort and helps you get more business.
  • Regular and predictable revenue: Customers are usually billed for HVAC maintenance plans monthly or once a year. This predictable income—along with the steady stream of tune-up requests that come with maintenance programs—ensures your company has cash flow during the slow spring and fall seasons.
  • More customer contact: With a maintenance plan, you’re in customers’ homes and businesses more frequently, giving you a chance to mention indoor air quality products or upgrades that improve their indoor comfort and bolster your bottom line.
  • Greater customer loyalty: The more positive experiences you can provide a customer, the better. After all, when you deliver exceptional services to your maintenance program members, again and again, the chance of getting referrals from friends and family increases.
  • Service bundling: Does your HVAC company provide other related services, such as plumbing and electrical work? If you offer a discount to maintenance plan members, they are more likely to think of you when they need these accompanying services. As a result, you become the go-to provider for all your customers’ indoor comfort needs.
  • Warranty coverage: Home and business owners become frustrated if they file a warranty claim for a repair or replacement only to learn that they accidentally voided their warranty by neglecting routine tune-ups. When you advertise your maintenance program, make sure customers know your services are designed to uphold warranty coverage, so they never have to experience this frustration.

Clearly, the right approach to HVAC maintenance plans can contribute substantially to customer satisfaction, referral rates, and ultimately your bottom line. Launch a program today to see the impact it has on your business!

About the Author

AFGO Mechanical Services has worked around the clock to establish our reputation as an HVAC industry leader. AFGO is proud to provide comprehensive HVAC services to businesses throughout the NYC metro area, including installation, retrofit, and replacement; custom maintenance agreements; emergency repairs; and more. For more information, please contact AFGO Mechanical.

Why Engineering Management Is Different from Business Management

Every business sector presents different challenges, and managers must have an adequate combination of skills to face them. In the case of engineering management, a key challenge is the unique nature of every project. This contrasts with manufacturing firms that deliver large batches of identical products, or companies with a predetermined service offering.

Construction administration involves the direction of teams from different technical disciplines, who work on several unique projects at once. Since each project differs in scope, scale and deadlines, engineering managers must be capable of breaking them down into tasks, and assigning these tasks based on priority.

How a Construction or Building Renovation Project is Delivered

Manufacturing and service companies can focus on repeatability, delivering the same product or service several times as efficiently as possible. While there is some degree of customization, the starting point is normally a predetermined set of products or services. This does not apply for engineering management, where the technical specifications are unique for every project.

Requirements are discussed with each client in engineering projects, and these are used to define a project scope. The scope is then broken down by areas such as architecture, structural design, mechanical systems, electrical systems, plumbing installations and fire protection. Each area of work is divided into specific tasks, which are assigned to engineering teams.

  • The building and its MEP installations are designed based on the project scope, and according to local building codes.
  • After an approval procedure with local authorities, the project is built according to design documents.
  • Normally, the building can be used for its intended purpose after a commissioning process and a final inspection.

At a glance this may seem like a simple procedure, but the challenge lies in the unique nature of each project. It is also important to note that construction work is performed outdoors, where there are uncontrollable factors such as weather and traffic. Engineering managers must be capable of delivering a project successfully, while meeting a unique scope and managing external factors that affect the construction process.

How Engineering Managers Handle Variability and Uncertainty

Since engineering is not a repetitive process, a constant management effort is necessary to keep projects on track. However, engineering managers can rely on technology and best practices in project management.

Risk management can make the difference between success and failure in an engineering project. The traditional approach has been responding to issues as they emerge, but this is risky and expensive:

  • Without risk management, major issues that threaten the whole project may not be evident until they are about to happen.
  • When risks are identified and preventive measures are developed, they can often be solved before they occur. Even if a problem is unavoidable, risk management mitigates its impact because the project staff knows exactly how to respond.

There is an entire chapter dedicated to risk management in the Project Management Body of Knowledge (PMBOK) from the Project Management Institute (PMI). This reflects the importance of risk management in engineering projects.

Other areas that must be managed actively in engineering projects are communication and procurement. If these aspects are left unattended, the project is likely to suffer from inefficiency and delays.

  • When engineering professionals from many technical disciplines collaborate in a project with unique specifications, effective communication is key. Even with qualified professionals, progress will be slow if tasks are not clearly defined.
  • Procurement also requires a management effort, since building projects often require materials and equipment that are not available on demand. Purchasing should be planned so that every component is already on site when needed.

When engineering managers handle risk, communication and procurement effectively, uncertainty is reduced. As a result, the project is more likely to meet its deadline and budget.

Why Engineering Managers Must Be Tech-Savvy

Engineering projects involve computer-aided modeling and simulation tools, which eliminate the need for manual drafting and calculations. Thanks to these tools, engineers can handle more projects simultaneously, compared with the time before these technologies were developed.

Engineering managers rarely use these tools directly, but they must have a solid understanding of how they work. This way, they can provide better guidance and instructions to design engineers.

Building Information Modeling (BIM) software goes one step beyond, since it combines modeling with team collaboration. Engineers from different technical areas can work on a single building model, visualizing how their designs interact with those from other teams. When projects use BIM, engineering managers must be familiarized with the technology to provide effective direction.

Author Bio

Michael Tobias is the founder and principal of Chicago Engineers. He is a graduate of Georgia Tech class of 2004, with a Bachelors of Mechanical Engineering with honors. His innovative approach to MEP engineering comes from graduating GE’s Engineering Leadership Program, where he designed wind turbines and biofuel power plant engines. Michael’s passion within design is energy efficiency and green technology.

How Contractors Insurance Benefits General Contractors

There are many benefits to being a contractor, but it also comes with a lot of responsibilities.

You may be working flexible hours, but you have to finish the job within the timetable you and your client have set for it.

The income may also be way better than if you were an everyday employee, but you also have to set aside a budget for contractors insurance.

Some contractors may see contractors insurance as an unnecessary expense, but the smart ones know that they have to get insurance coverage if they want to protect themselves and their business from anything untoward that may happen to projects they’re undertaking.

Contractors insurance is absolutely necessary, even more so if you are a general contractor.

What is a general contractor?

A general contractor, also known as a main contractor or a prime contractor, is the one in charge of a building project. General contractors oversee the operations of a construction site, manage employees, subcontractors, and suppliers, and communicate the progress of the project to all parties involved.

As the main man on a construction project, a general contractor is responsible for safeguarding more employees, subcontractors, tools, equipment, and construction materials than your average contractor. It goes without saying that for work of such magnitude, a general contractor must have the right kind of contractors insurance coverage to get the job done without any hitches.

The benefits of contractors insurance

Contractors insurance protects your company from claims

Construction work always has risks attached to it. One of your workers could suffer an injury or even lose his life while on the job. Or, an accident caused by a wayward tool could hurt a third party within the construction site. Even property damage can happen in the middle of a building project. When any of these happen under your watch as a general contractor, you can expect lawsuits to come your way.

To protect your company from claims by injured employees, you must have workers’ compensation insurance. When you have this type of coverage, you should be able to provide for medical expenses and lost wages for your employees who suffer an injury or fall ill due to the work that they do for you. This type of insurance should cover any claim they make, and that means you won’t have to pay for them out of pocket.

General liability insurance, on the other hand, provides coverage for claims made by third parties who have sustained injuries or suffered property damage in the course of the construction project. It will cover the claims from the get-go and spare you from a costly and exhausting lawsuit.

Your tools, equipment, and materials are protected too

It is not unheard of for tools, equipment, and materials to go missing from a construction site due to negligence or theft. They could also be damaged in the course of the construction. As a general contractor, you are ultimately responsible for all of the above. Fortunately for you, all these assets can be protected by builders risk insurance, which typically covers materials, fixtures, equipment, and even the structure itself.

It ensures compliance with state and legal requirements

Contractors insurance is a requirement in practically all states. When a general contractor carries general liability insurance, workers’ compensation insurance, and several other types of contractors insurance, he is assured of an operation that is above-board and in keeping with the laws of a given state.

It boosts the reputation of your contracting business

Clients who commission building projects will always want their interests to be protected from anything that might happen during construction. More often than not, they only consider general contractors as candidates for their project if they have appropriate insurance coverage.

So if you have the right insurance policies, you can be sure that your company’s name will always crop up. With the boost your insurance coverage provides for your business’ reputation, your company’s chances of bagging any given construction project will vastly improve.

It gives you some peace of mind

As a general contractor, you are fully aware of how risky and unpredictable things could be in the industry. One day things are going well, then somebody gets hurt, or a portion of the construction project collapses the next day. For all the advantages of being a contractor, it is a pretty stressful job, because there are so many things could go wrong that could end the project—and your business—in the blink of an eye.

Thankfully, contractors insurance is there to allay all your fears. While no one wants anything untoward to happen at construction sites, the idea that you are covered for any eventuality is more than enough to bring your stress levels down. With contractors insurance coverage, you will have the peace of mind needed to go through any project or job with a sure footing.

Blockchain Technology: Could it Revolutionize Construction?

Initially, the idea of blockchain technology was for the virtual money transaction of cryptocurrencies, such as bitcoin and Ethereum. However, the system is highly transparent and setting high accountability in the process made it gets adopted by other sectors too. With no mid-party involved or glitch in the process, a blockchain is 100% decentralized. This feature of blockchain makes it have an added advantage over other virtual money options and practically impossible to breach.

The construction industry is the major driving force of the economy is fragmented and challenged to improve in terms of productivity, efficiency, and embrace and adopt the new technology.

What is Blockchain technology?

The blockchain is decentralized information, such as transactions and agreements, distributed across various networks of the computer. The information can be viewed and accessed by the community of users and not have any central manager or central authority, such as the bank or government.

Construction Industry and Blockchain technology

The construction industry is widespread and involves dynamic grouping of many companies. A centralized and confidential system is hence needed to store all the information. Blockchain being a mode of financial transactions is a potential for the construction industry. Blockchain if implemented properly with the construction industry can aid project management and supply chain management. With the software already working in the same direction, that is to upgrade and transform the construction industry with blockchain implementation, the idea is to revolutionize the entire construction industry towards better adaptability of the blockchain. The construction management software is believed to ease the construction business but is limited to keeping records and tracks of the data and keeping the overall process smooth. However, with the implementation of the blockchain technology, the construction industry will not be able to smooth out the whole process but also will be able to sort the financial aspect. The construction industry majorly deals in the contracts of long tenure. With the contracts being finalized on the blockchain platform, it could be a major boon to the construction industry in the years to come. This would also overcome the limitation and challenges of construction management software. With blockchain being implemented the project data and the output can be recorded and processed more efficiently. The real-time data can be tracked through this which also can update about the cost of the project completed at a different time. This can ease the payment release and there won’t be any middleman or third person required to update the data. Hence blockchain can also be considered as an upgrade of the construction software.

Blockchain besides its listed factors also helps streamline the procurement process. This helps reduce the level of fragmentation and complexity of the projects. The streamlining and monitoring of the process at every step would not only help in the efficient use of the resources but also would deliver quality products and services with higher accountability. Blockchain technology could also help in demand forecasting and drive more accountability.

Blockchain Revolutionizing the Construction Industry

With above-mentioned benefits of the blockchain implementation in the construction industry, it is believed that full-fledged implementation will not only be beneficial and effective but will also be a revolution to this major industry. This upgradation is a mix of digital revolution and business change. However, the change is for good. Blockchain technology has the potential to overcome many challenges of the construction industry, such as the real-time update, payment related issues, timely completion of the project, etc.  It will also help to shift the current payment issues towards transparent and fair payment practice. By reducing delayed payments and disputes over finances, small and medium enterprises would be benefited and can avoid continuous cash flow risk. The industry can be made more trustworthy, as a whole. By using smart contracts for the work to be done, business process and administrative tasks can be automated to increase efficiency and implemented on the contractual terms. This process would result in more cost savings, the increment in the low margins of the industry as a whole and better control over project costs. 

With all the mentioned benefits and blockchain being one revolutionizing factor in the construction industry, it is highly preferable and advisable to upgrade the present construction management software to blockchain technology. The blockchain not only tracks and monitors the ongoing process but also takes care of the project management as a whole, payment management with on time and transparent process being followed, better supervision of procurement and supply chain management, smart asset management and challenges ahead for implementation with better forecasts. The time is right for the construction industry to break free of the barriers of a physical system or software and upgrade to better technology with blockchain implementation and improve day-to-day work efficiency with simultaneous increase in the transparency of the process.

           Author Bio– Sawailal Jangid is a Software Analyst at SoftwareSuggest. He is very enthusiastic and optimistic towards his work. He loves to dig deep into various software such as Performance Management System, HR Software, construction management software. He loves to dig deep into various categories of software.

Why You Shouldn’t Overlook Vent Cleaning

Normally, HVAC is considered to be what’s known as an “emergency business” – Meaning someone has an AC or Heater that breaks and they NEED it immediately repaired.  In some parts of the world it would be a true emergency as if a heater broke temperatures could get to lethal levels. 

This is not so in a place like Monterey, CA where my business, All Seasons Heating and Cooling, is located.  Monterey has fantastic weather pretty much all year around.  In fact, this might be one of the worst places in the world to have an HVAC business.  Here, heating and cooling isn’t a necessity, it’s a luxury. 

Dirty HVAC Vent

This is why I have recently been exploring opportunities in the third part of the HVAC business – Ventilation.  It’s a well-known fact that when client’s ducts get dirty this can have an effect on the quality of the air in their home and it can even contribute to allergic reactions or other symptoms.  This can decrease the quality of life of the customer and they may not even be aware of it. 

My brother Shane is a Pharmacist and he recently started asking his patients with asthma and other allergies if they had recently gotten the air ducts cleaned in their houses.  Almost all of them answered no.  One patient decided to have a duct cleaning done and found that there was a layer of mold and dust mite droppings that had been deposited over years or even decades.  After the duct cleaning was done the patient reported that their allergic symptoms had almost completely gone away. 

I have also seen this time and time again and although not all of the evidence is out, I believe that this is a huge problem that most people are completely unaware of – Which is completely different than the other two “emergency business” services we offer.  Where emergency services don’t require much “selling” at all, this service does.  Emergency services are best marketed on google as that’s the first place people go when they have a pressing need.  Whereas vent cleaning is best sold in two different ways:

  1. Interruption Marketing:  This is where you have to make a potential customer aware of a problem they didn’t even know that they had in the first place.  Facebook is a perfect market to advertise this type of marketing on as most people browse Facebook just to pass the time.  Think of Facebook as a big party and google as a business convention or even a store, if you go up to someone and immediately try to sell them something at a party they would think you’re weird and would try to get away as fast as possible.  Google on the other hand, is like a business convention or even a store, people are there to buy and they have intent so they are more open to being sold to.  On Facebook you have to build awareness before you sell someone, so it’s best to not sell directly on Facebook but have a link to a website page or landing page that does the selling. 
  2. Add On:  If you’re already having your technician go to someone’s house to perform routine maintenance on someone’s heater or air conditioner, you could upsell them and do a free ventilation inspection to see if they are in need of a superficial or thorough cleaning of their vent system.  If they are, you can inform them of this, let them know about the potential side effects of not having clean air in the house, and sell them an appropriate service. 

I hope this has helped some of the other contractors out there.  Even if you do live in a place where HVAC is an emergency, you still probably have slow seasons and that’s where duct cleaning and vent cleaning can help you increase revenue, keep your technicians busy, and potentially help a bunch of people in the process. 

Zach Humason, Owner – All Seasons Heating & Cooling