Traditional marketing may still work, but with the giant strides digital marketing has been taking the last few years, you would do well to adopt digital marketing strategies for your HVAC business instead. Digital marketing has so much going for it, particularly its cost-effectiveness compared to traditional marketing.
So how can your company, which counts air conditioning installation and repair among its services, take full advantage of everything digital marketing has to offer? Let’s look at some tips that will help your HVAC business get digital marketing right.
Take a closer look at the market.
You need to perform a competitive analysis of the market, so you’ll know which marketing strategies to develop and implement, as well as how much the whole thing is going to cost you. If you already have a website, then you should perform an audit to find out which parts of it need some tweaking.
If you have already used digital marketing strategies for your business before, then review all of them and see which ones worked and which didn’t. You can also compile various feedbacks and reviews from customers to assess their satisfaction with your services.
Make your site mobile- and conversion-friendly.
Considering how mobile users have long outnumbered desktop users, it’s only logical for businesses to have a site that displays well on all screens. It also needs to be conversion-friendly, so make sure navigating it is easy, your CTAs should be clear and highly-visible, and all your contact details placed strategically, among other things.
Speed up your website.
Internet users these days want the websites they visit to load fast, or they bounce off. Among the ways you can boost your website loading speed is to optimize images, minify your code, and reduce redirects.
Put up quality content.
When people visit an HVAC website, they will be on the lookout for information that will answer their questions regarding their air conditioners and heaters. So fill your site with relevant HVAC-related content, from how-to articles to videos that will keep your visitors engaged.
Increase social media presence.
Practically all entrepreneurs use social media for marketing their business. With billions of users on various social media platforms, you get the chance to reach, engage, and convert even just a fraction of that figure. With social media, your HVAC business can attain wider brand awareness and eventually foster brand loyalty.
Optimize your site.
Search engine optimization can help your HVAC website rank high in search results, which will then lead to increased traffic and, eventually, conversions. While a reliable digital marketing strategy, SEO takes time and a bit of expertise, so if you want to optimize your site effectively, get the services of a reputable SEO company.
In all likelihood, you are going to need help not only with SEO but with other aspects of digital marketing as well. You can choose the DIY route, or you can partner with a digital marketing firm to help you promote your HVAC business.