HVAC Grammar School Mar 26, 2010 People judge us by the words we use. Fair or not, society makes snap judgments on things like intelligence, honesty,...
Features Versus Benefits Mar 25, 2010 Heating and air conditioning system features mean nothing to the average client. You must sell benefits, not features. They are...
Are You A Salesperson Or Bidder? Take The Test Mar 21, 2010 Are 60% of the jobs you sell basic equipment such as 10 SEER and 80? Is your gross profit margin...