Contracting Industry Marketing Book. 112 Marketing Techniques. Information Your Competitors Do Not Want You To Have!

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112 Marketing Strategies

Information that your competition does not want you to have.

General Book Description

What You Will Learn . . .

Quit wasting your money! These step-by-step procedures, written by a successful HVAC dealer and consultant, will help you build an effective marketing program. In fact, these helped him build one of the most profitable retail dealerships in his area. Learn from someone else who has already done it and paid for the mistakes.

This book is not about boring marketing theory. It's about what has been proven to work for our industry. We have included all of the necessary forms to get you started. We have even included the most powerful direct mail letter this dealer/consultant has ever used . . . free!

How many new customers must you produce to pay for this book? Please order your copy now.

Typical Audience

This book is intended specifically for the HVAC, refrigeration, plumbing, electrical, and appliance dealership who engages in residential service and installation work.

Price (Investment)

$199.99

Is radio advertising cost effective?
Do Billboards work?
What you should, and should not, put on a business card.
How to advertise for co-workers and customers at the same time.
How to really write a direct mail letter.
Which is more cost effective; post cards or letters.
How to get your envelope opened.
Low cost ways to gain customer recognition and loyalty.
Why you should never send a Christmas card.
Should technicians be allowed to sell?
How much should you really spend on the yellow pages.
How to really advertise in the yellow pages.
Why you should never round off your price.
A secret to getting advertising money from distributors and manufacturers.
What type of warranties and guarantees work best.
And much much more!

Problems or Questions?

Please call us at 913-492-9930.