Key Time Management Tips to Help Improve Employee Productivity for More Sales

In business as in life, time is not just money – time is everything. Effective time management is the difference between a contract delivered on time or a lost client, a bill paid or missed, and the overall success or failure of a business.

Helping employees to manage their time effectively is a necessity for any business, but adoption of any new habits or guidelines always starts at the top. To help increase your employee productivity and drive sales, consider the following starting points:

1. Divide and conquer. Everyone has a role to play in the sales process. To some extent, customers like to deal with a familiar face – someone who manages their relationship with the company. However, not everyone can be good at every part of the sales process. Some employees are better at generating leads, some are closers, some execute, and some are great at offering additional add-ons after the fact. The key here as a manager is to find out where people excel and allow them to utilize their strengths.
People in HVAC Business Talking
2. Always incentivize success. It is important to align an employee’s interest with those of your company as closely as possible. This will provide employees strong motivation to use their time wisely in pursuit of their goals, which will also be your goals. Employees need to be rewarded for success in achieving objectives that have been very carefully selected by you as a manager.

For instance, your goals for an employee may not just be more sales; instead it might be a greater number of sales with high profit margins, which will help your company’s profitability. In the short-term, your goal for employees may be limited to getting more leads. You can always change the objective later to converting more of those leads to sales.

3. Avoid punishing failure. As helpful as positive reinforcement can be in the form of proper incentives, negative reinforcement has shown to be every bit as harmful to employee morale. First, employees can become embarrassed or even resentful of your company. Moreover, punishing mistakes almost inevitably distracts employees from putting their best effort into generating sales.

If mistakes are made – which they inevitably will be – it is best to help an employee understand what was done wrong and what corrections they can make for the future. However, try to let the employee figure out why what they did was wrong. This way they will come to better understand your company’s process and why things are done a certain way. They may even come up with ways to improve the company’s process or develop new best practices.

4. Train, train, train. To really boost productivity in sales or any other area of business, employees need to be given the tools they need to succeed. They need to be empowered with the ability to achieve. That can mean having the flexibility that they need to meet varying customer needs, or the ability to make each sales call count. General George Patton is credited with saying, “don’t tell people how to do things, tell them what to do and let them surprise you with their results.” Other historical figures from Winston Churchill to Franklin Roosevelt have quotes to the same effect – micromanaging is counter-productive. The best managers are those that help set goals for employees, give them access to superior tools and training, and step back to let the employee determine how best to achieve their objectives.

Helping employees to improve their productivity is almost a full-time job. Many large companies have entire divisions built around employee training and empowerment, developing best practices and exploring new ways to apply ever-increasing knowledge about employee and customer behavior. For smaller firms, even a few areas of improvement can go a long way.

To help the productivity of your employees, try exploring the points above; and be sure to keep an eye out for other areas that you come across as potential sources of improvement. Your company will change over time, and with it will change your staff, customer base, your goals and your needs for employee productivity. Setting your mind early on to developing not only ways to improve productivity, but ways of determining your short-, mid-, and long-term needs will put your business on the right track for long-term success.

About Our Guest Author – Una Lawlor
Una Lawlor is Content Marketing Manager at Advance Systems, a company that provides world-class enterprise HR software. Una has over 10 years’ sales and marketing experience in retail, media, finance and technology. A graduate of Trinity College Dublin with a degree in English & French, Una has extensive content writing experience and specialises in the field of people operations and HR management. You can find Una on Twitter (@lawloru) and Linkedin.

Looking for a Competitive Edge? Check out EGIA

You Need to Know About EGIA – The Energy Gas Industry Association

As contractors in the field service management industry, one trap we fall in to is a tendency to get laser focused on the day to day operations of our own businesses.  Oftentimes this can come at the expense of opportunities to learn more about our industries, network with others, and gain valuable insight in to industry trends.

One thing you can do to make sure this doesn’t happen is to get involved with an organization that understands the field service management business.  One such organization that everyone should be familiar with is the Electric & Gas Industries Association (EGIA).  They are a non-profit organization dedicated to helping contracting businesses thrive and increase their competitive edge.

EGIA offers multiple services to contractors including industry studies, a contractor marketplace and numerous educational opportunities.  One of the things we are particularly proud of is the EGIA Contractor University, where our CEO James Leichter is a founding faculty member.  The EGIA Contractor University focuses on courses for contractors to help them drive revenue, increase profits and develop a successful, efficient field service management business.  They offer Industry Best Practices courses and even an HVAC Sales Academy.

We encourage all of our partners and customers to check EGIA out and see if membership is right for your business.  https://www.egia.org/join

Providing Great Customer Service in the HVAC Industry

The Heating Ventilation and Air Conditioning Industry has been a thriving industry for some time. And with the influx of newer and more efficient central systems, the growth is projected to continue the upward climb. When was the last time that you walked in a home or business office and they didn’t have some sort of temperature controlled system? I’m sure that if you had, it would probably be the last time that you back to that commercial or residential property.

Becoming an HVAC technician is not an easy task. There are many certifications and training programs that HVAC servicemen have to complete in order to becoming a practicing technicians. This training curriculum has been great for producing highly skilled HVAC repairmen/installers. Their training will be great understanding problem solving techniques that can be used for solving multiple issues with HVAC Repairs/Installation. So, why is it that you, as a business owner have skilled technicians, but your business is showing little growth? Maybe additional technical courses or additional experience is not the answer to your problem. Your focus maybe better served in training your employees on providing the best customer service experience available instead.

Hearing the words “customer service” probably causes you to think about the shopping or food industry. These are probably two of the most well-known industries that religiously focus on the customer service experience. But, similar to these industries, one bad experience can destroy a potentially long lasting relationship with your customers. I’m sure however, that if you provide great technical service, as well as great customer service, your business will grow dramatically. Now, the question now is, what are the strategies that you can use that will increase your customer’s experience?

Making sure that you hire the right people.

What does it mean to hire the right people? Should you go and hire the most technically skilled service man that has very little communication/people skills. Or, should you hire someone with great communication skills, but that possesses little technical skills. Believe it or not it might be more beneficial to choose the latter candidate. Technical skills and knowledge can be taught from on the job training or additional technical courses. Having great communication skills however, is something that is harder to learn, and if your employees aren’t sold on your vision, than they probably won’t buy in. During the interviewing process, it is important to note how the person is communicating with us. Do they practice eye contact while answering questions? Are they confident in their answers? Are they answering questions with a positive attitude? Do they leave a great lasting impression on you? Although these questions can seem very tedious, it is important that you realize that the people that you hire represent your business.

Training to promote the great customer service.

Now that you have hopefully hired the right person, the next questions should be, what additional training is needed and how to train the people that you already have? It is important that you realize that providing great customer service is a habitual process. Setting up a good training program is very important for continued growing success. An example of training new people would be to complete 2 months of a “Ride Along” period. During this time, the new person will be matched with a more experienced person that may already have great customer service skills. They can complete the tasks together and afterwards provide the customer or client with a survey. This survey will be used gather information about the interaction between your employee and the customer. Calling customers after providing services for them can also be a great tactic in gauging the level of customer satisfaction. Even if you have to entice your customers with special offers or rebates for their feedback, it will be worth it in the end, because now you have a satisfied customer. Satisfied customers continue to conduct business with you as well as refer other people to your business. I also recommend implanting a bi-monthly or quarterly customer service training class. This goes along with the continuing to ensure that your employees remember and practice great customer service practices.

What next?

Customer service is an important part of your business’s growth. Although it may be true that great customer service doesn’t always warrant rave reviews, bad reviews can most always take away from your business. By understanding the importance of this additional service, you can implement it and ensure that your employees practice theses services. I’m sure that over time your business will dramatically grow and you will dominate your local market, by understanding that the most important asset of your business is your customers.

About Author

Jaki Redden is a Web Designer and Content Writer that enjoys writing for local business owners in order to provide them with all the tools that they need of their market.

Performance Based Compensation. Example HVAC Bonuses

Looking for Performance Based Compensation Examples?

Did you read my article about Performance Based Compensation in Contracting Business Magazine? If not, please see the article here.

HVAC Installation Department Compensation Plan

Simplified Compensation Chart – Residential HVAC Installation Department

Many contractors have found that it is relatively easy to pay service technicians based on performance but far more difficult paying installers. This document outlines how to pay installers. The key behind this policy is to calculate labors times for various installation tasks (you do not have to share these labor times with your installers). You then must create an hourly wage that you will pay your installers based on their skill level, time within the company, etc. Once you have created labor times and hourly wages, you may then easily calculate “flat rate” pay for your installers.

We have created a simplified list of common installation tasks for you to consider. This list uses just one hourly wage rate. In other words, no consideration is given for their skill level, time within the company, etc.

Item Fee
Complete 80% Heating System $ 168.00
Complete 90% Heating System $ 200.00
Complete Cooling System Replacement $ 205.00
Complete Cooling System Add On $ 325.00
Complete Heat Pump System Replacement $ 220.00
Complete Heat Pump System Add On $ 340.00
Complete 80% Heating & Cooling System $ 264.00
Complete 90% Heating & Cooling System $ 296.00
Condensing Unit (all efficiencies) $   80.00
Heat Pump (all efficiencies) $   95.00
Evaporator Coil $   60.00
Evaporator Coil (with TXV) $   75.00
Humidifier (power and by-pass type) $   24.00
Electronic Air Cleaner (with installation) $   40.00
Space-Gard Air-Cleaner $   32.00
Flue Vent Stack Replacement (up to 25’) $   52.00
Flue Vent Stack Replacement (each additional 5’) $     8.00
Chimney Liner (up to 25’) $   52.00
Chimney Liner (each additional 5’) $     8.00
Dual Fuel Kit (add to installation) $   15.00
Refrigerant Line Set (liquid line, insulated suction line, and drier) $   60.00
Pull Thermostat Wire $   28.00
Plenum $   50.00
Complete Return Drop and Boot $   48.00
Return Boot Only $   30.00
Offsetting Transition $   30.00
Move Hot Water Heater up to 24” $   30.00
Remove and Replace Existing Hot Water Heater $   40.00

*All equipment must be installed to applicable code.

Company Wide Profit Sharing

Company Wide Profit Sharing through Performance Based Compensation

In addition to technician compensation, sales commissions, and spiffs, a Companywide profit sharing should be established when the company can afford to do it. This plan allows all employees to receive a bonus under rules and guidelines established by management. An ideal plan will assure that the company is making sufficient profit before any profit sharing is distributed.

Employees will be rewarded for helping to achieve company financial goals. Our minimum sales goal for the 4th quarter of 2004 is $308,000.00 (last year was $307,540). Our minimum gross profit margin goal is 46% (last year it was 40.58). If we meet this goal, everyone will receive a quarterly bonus equal to 20 cents times the number of hours they worked during the that quarter.

  • Example: Let’s say we have sales of $312,000 and a gross profit margin of 47% and you work 520 hours for the quarter. Your bonus will be $332.80 (520 hours x 64 cents).

Image of Performance Based Compensation Table for HVAC Contractors

Employees will be rewarded for helping to achieve company financial goals. Our minimum sales goal for the 4th quarter of 2003 is $308,000.00 (last year was $307,540). Our minimum gross profit margin goal is 46% (last year it was 40.58). If we meet this goal, everyone will receive a quarterly bonus equal to 20 cents times the number of hours they worked during the first quarter.

Example: Let’s say we have sales of $312,000 and a gross profit margin of 47% and you work 520 hours for the quarter. Your bonus will be $332.80 (520 hours x 64 cents).

What are your R22 Refrigerant Replacement Options?

Since the 1st January 2015 it has been against the law use R22 refrigerant in refrigeration, heat pump and air conditioning units. This ban made a big impact on the maintenance and repairs of air conditioning units. At the start the only other option was to completely replace your unit, however, over the year’s major manufacturers such as Mitsubishi and Daikin have developed a variety of solutions to help meet the individual needs. The main R22 replacement options that are available for you are:

  • Total system replacement
  • Replace outdoor and indoor units
  • Use a “drop-in” refrigerant

These replacements have been put in place to help businesses, such as contractors with finding a solution that suits their needs. Each option is designed for certain people and businesses, below we will discuss the options and how they can help you.

Total System Replacement

A total system replacement is pretty much what it sounds like, replace everything! This includes pipework, electrical wiring and both outdoor and indoor units. Although this might seem like a bit of a waste of time and a fuss, it ensures that you have the most up to date equipment and hopefully the lowest running costs. Replacing your whole air conditioning unit can be very time consuming and might be quite expensive in terms of replacement time. However, in the long run it is worth it as you will then have the most energy efficient air conditioning unit and won’t have to worry for a while about replacing any of it again.

Replace Outdoor and Indoor Units

If you own a big business, then maybe the last thing you want to be doing is having to close down for a period of time whilst your air conditioning unit gets replaced. This is where one of the main R22 replacement options come into place, the replacement of outdoor and indoor units. By reusing some of your existing infrastructure, you could cut your installation costs by up to 55% whilst also minimising the impact on your business.

Most major manufacturers will offer partial R22 replacement solutions, so you don’t need to worry about not being able to find a company. Another major benefit of this option, is instead of just scrapping your unit and getting a new one, you can upgrade your current system allowing your old infrastructure to be bought up to speed with your company’s current needs.

Use a “Drop-in” Refrigerant

There are a lot of mixed opinions on using a drop-in refrigerant but overall the most important thing to remember is that this option should only be used for short periods of time. This approach can cause damage to your systems reliability and performance which can leave you at a risk of failure or even downtime for your company. If you are continuously maintaining your ageing system will eventually become a very expensive hobby for you and you might find that most manufacturers don’t support this option due to the complications.

Drop-in refrigerants will reduce your immediate costs, but unfortunately as time goes by you will find that you are spending way too much on fixing the unit. Therefore, it is so important if you are going to use this method that you don’t use it for a long period, and whilst you are using it you need to be coming up with a suitable replacement plan.

If you have considered the cost and the impact it will have on your business, it doesn’t really matter which R22 replacement option you choose. At All Seasons Climate Control, we ensure the very highest standards are met for all our installation and maintenance services, so if you think you need help with your air conditioning unit then get in touch with the experts now.

 

10 Local SEO Tips you can Implement Today

As a business owner, you’re very well aware of how important your company’s website is, and its ranking on Google’s search. The majority of traffic goes to the first few results, you always want to take necessary steps to make sure your site reaches on the first page of Google. This is a challenge for most business owners

10 SEO Tips for Contractors and service companies

A walk through with SEO(Search Engine Optimization) for contractors may seem a bit complicated. But no need to worry, here are some basic things you can do to help boost your ranking.

1. Use Unique Titles for Each Page of your Website

It is always recommended to have a unique title for the pages of your website. Such as your home page or pages that have high ROI. You can either have unique title descriptions, or you can choose not to put any description at all. Definitely, shouldn’t have duplicate title descriptions. These are big mistakes that sites with lots of pages make and it’s something that is strictly against Google’s terms.

SEO Image

2. Do Some Research on Keywords

Keyword Research is to learn about what exact “terms” people use when they search for something on the web. Well, these “terms” usually change depending on localities. With the help some of the great free tools, you can find these “terms” for yourself. Google’s Keyword Planner plays a vital role in any keyword research. It helps you to find the most commonly used terms and the average number of searches for that keyword in your area.

Computer Keyboard for SEO Marketing

3. Searches based on Locality

The Top Google Search Results are generally dominated by ads from major brands. The amount of space available for your site to appear is limited. But, when it comes to searches for local businesses, Google always prioritizes on delivering local search results over National or International search results that hold a more general search terms.
So, a brief understanding is required of what customers are looking for and then build the content of the page to conjoin those keywords.

A small tip for business owners is to get listed on all popular local directories like yelp, Google Maps, etc.

4. Include Keywords in your Permalink

A permalink is a permanent link to your page and posts, and it doesn’t change with time.
Permalink structures of some sites include numbers to identify pages, which is bad for SEO and doesn’t look good either. Always use texts in URL structure and make sure to include Keywords.

Instead of having a URL this: http://companyname.com/?link&id=16
Make something more like this: http://companyname.com/yourblog/

5. Write Great Content

Unlike the ’90s and early ’00s, when SEO was considered to be keyword stuffing, where you dress your page with all the keywords and get away with it, this won’t work anymore as Google has blasted this practice and could even penalize your site for that.

Modern SEO is focussed on providing relevant information about the content what customers search for. If your site provides good user experiences like answering people’s question or helping them with right solutions for their need. Google will recommend it to more people.

Writing great SEO content for Contracting Companies

6. Provide Easy Social Sharing Option

One of the best ways to get traffic to your website is through social sharing. When users find relevant information from your page, few of them might consider sharing it. That’s why the use social sharing buttons is a big must. That way, your post is ready to be shared whenever a user’s mood strikes.

Social Sharing for Contractors and Service Businesses

7. Keep your Website Updated

Dynamic pages often rank higher than static ones. That’s the main reason why blogs, forums, and directories rank high on search engines. They are always being updated with new content. Frequently updated contents on your page directly imply that your business is on and active.

8. Avoid Frequent Domain Name Change

Historical data is often used in rankings. So, the age of the URL does play a role in search results. If you change your domain name too often, your page will never rank at the position it deserves. Great content in a website with a lasting domain name matters a lot.

9. Avoid Using Things that could Slow Down your Website

Site speed plays a vital part in ranking algorithms. Site speed reflects how quickly a website responds to web requests. Get rid of any non-essential items, from your website like large images, flash graphics and unnecessary plugins that could increase the page load time.

Slow Web Pages Cost SEO

10. Include Image Alt Tags

Google encourages the use of alt tags for images in your page. Each image should have an alt text. Not just for SEO purposes but also because visually impaired people otherwise won’t know what the image is for. Google places a relatively high value on alt texts to determine what is in the image, also to determine the topic of surrounding text.

Writing great content and following the above steps will hardly take a few hours and will lead you to gain optimum results. Be patient cause SEO is not a one-time activity. You will start to see some traction over days.

None of the above matters if you create content that sounds monotonous. Allotting some time per week for your page contents will definitely perk you up with your site’s ranking.

Author Bio:

Kiran Babu works closely with the digital marketing team at ReachOut Suite in optimizing websites to drive maximum, qualified traffic by gaining visibility in search engines.

Best Priced Air Conditioners For HVAC Contractors

Heating and air conditioning contractors have many options to choose from when choosing air conditioner manufacturers. Of course, air conditioner prices are a major factor but also AC contractors want a system that is reliable where they won’t have to go back to fix defective parts that are no fault of the contractors. This is where AC contractors will find a conundrum within air conditioner manufacturers. Some AC manufacturers require contractors pay annual fees to sell their systems, some are priced so high it becomes hard to bid AC replacements competitively, some systems are priced super low but the quality of the components can be a gamble.

If air conditioning contractors don’t sell enough volume, the manufacturer can raise the prices of their units without warning. This can be a big problem for smaller AC contractors trying to compete with larger companies. Smaller AC contractors still need to make a profit and having the manufacturer bully them out rewards the bigger companies regardless of the quality of work or level or service. If AC contractors are charged different prices for the same units it favors the bigger AC companies. The only way smaller AC companies can still be competitive is if they start taking out things that affect the performance of the unit but save money upfront and that is good for no one.

Here is a breakdown for HVAC contractors to help find which air conditioners are the best priced at the best quality. Heating & air conditioning contractors have three groups of air conditioning manufacturers to choose from. Some of these brands are made by the same company, like Toyota and Lexus.

1. Inexpensive HVAC brands
These brands include Amana, Frigidaire, Ruud, Payne, and Gibson. The quality of these brands can be hit or miss but the warranties will always cover manufacturer defects. HVAC contractors need to be diligent in checking for manufacturer defects by putting the system under long nitrogen leak check and visually inspecting the compressor and other components. The occasional defect is best found early during or before the installation to keep customers happy but when the defect does slip through the cracks you want to be prepared to keep customers happy. HVAC contractors will find the best prices for these which should be passed down to the consumer. If you can stomach the occasional callback, HVAC contractors should consider these inexpensive air conditioners and heaters. Many smaller companies solely sell these units because of the great prices they offer. The brand distributors will also sell parts, flex, and materials at a better discount than any other distributor. Marketing by the manufacturers to the general public will be almost nothing so HVAC contractors will need to be prepared to educate and sell against other brands.

2. Mid-level HVAC brands
These brands include Day and Night, Bryant, American Standard, Rheem, and Goodman. These mid-level brand prices will still be competitive but slightly higher than the lowest brands. The number of defects is less and we have noticed these brands are more installation friendly. Day and Night, for example, have air handlers and furnaces that come in two pieces for a greater ease of installation with smaller footprints. HVAC contractors will also see more training and product support from the brand distributors. Their parts, flex and materials will also be mid-level priced. HVAC contractors will see multiple office locations which are nice if you work in more than one area of town.

3. High end, well-known HVAC brands
These brands include Trane, Lennox, Carrier, and York. High-end brands carry with it consumer recognition from the marketing they do but unfortunately, the HVAC contractors will find their prices the highest in the industry. Each of these manufacturers will have tiered pricing. Tier One pricing is from $50,000 and below and has the highest prices. Assuming air conditioning contractor’s retail prices with a 2 – 2.5 multiple after equipment, labor, and materials, that would mean an HVAC contractor, would have to gross at least $100,000 a year in air conditioning sales. Tier Two pricing is between $50,000 – $100,000 and discounts Tier One prices about 2.5%. Contractors in this range need to gross $100,000 – $200,000 in sales annually. Tier Three prices offer a 5% discount from Tier One prices and are for contractors selling more than $200,000 a year. Tier Three prices often require contractors to sign exclusivity agreements.

Manufacturers of high-end brands make systems with a good reputation for quality. Although Trane units may be well made, their parts are ridiculously expensive. Go to a Trane parts store and you will find parts marked up 1.5-3 times more than the exact same part at another distributor. Why? Who knows but this could be a sore point for homeowners who bought the Trane name but still want a fair price on the service and maintenance of their unit down the road. This is where Trane loses a lot of customers.

Homeowners will be most familiar and may request the well-known brands but these well-known brands will be the most expensive for mid-level and smaller sized HVAC companies, which will be passed onto the consumer. That’s why you may see many mid-level and even larger HVAC companies sell mid-level brands… they offer much better pricing to HVAC contractors. Most manufacturers will offer co-op dollars for HVAC contractors to advertise their brand with some co-ops are less strict in their guidelines than others. We hope you are able to find the right balance of quality and cost savings when purchasing your AC systems and always do right by the customer.

Our thanks to our guest author Mr.  David Byrnes, LEED AP
Home Performance Specialist

To learn more about the best-priced air conditioners click here. http://www.greenintegrateddesign.com/blog/best-priced-heat-pumps-in-phoenix

 

Should HVAC Companies Have a Facebook Business Page in 2017?

Air Conditioning Repair Technician

Should a Contractor Be On Facebook?

Everyone understands that starting up a business is a tough journey, especially an HVAC business where there is high competition. It requires lots of effort and determination to succeed in the business. One of the key challenges that are commonly faced by HVAC contractors are searching for new customers. We are in 2017 now, so should HVAC companies have their own Facebook business page? The answer is yes, as there are so many benefits when you set up a business page for your HVAC business. We will be discussing on how Facebook business page can help your HVAC business.

Increase Potential Customers

Currently, there is a total of 1.19 Billion users on Facebook. I understand that HVAC business does not need to reach out to the whole world, but I am sure that your customers in your country use Facebook too right? By reaching out to Facebook users, you are having huge exposure to potential customers.

Increase Leads

By having people to like your Facebook page is not sufficient for a long-term HVAC business. You can make a short-term living from your Facebook page, but not long-term. We can’t remove the possibility that Facebook may disappear one day, which is why making a connection with your Facebook followers is very crucial. You can gather leads such as getting their email addresses, so that you are able to connect with them without using Facebook. You can gather their email addresses through contests, promotions, giveaways and many more. It is important that you do not use their email addresses for unlawful or unethical practices such as not spamming their email address or sell it to third parties. Instead, you can email them once a month on your HVAC promotions such as discounts on aircon servicing, installation or useful tips which they could turn into your customers.

Cheaper Marketing Campaign

Creating a Facebook business page is completely free and won’t cost you a single cent. We understand that it needs money to find a graphic designer to design your business logo or cover photo, but actually you can do it yourself too. You can just use photos that you capture during your aircon servicing or repair work which sometimes works better than a creative image from a graphic designer.

My main point is that by creating posts and page literally cost you nothing unless you start paying for ads to increase your exposure, Facebook likes, and running sponsored ads. All these should be done when you create your Facebook business page.  When compared to newspaper, radio or TV ads, Facebook ads are inexpensive and have greater exposure.

Exposure to Your Targeted Audience

This is a further elaboration of the above point which is very crucial. There are more than 1 billion of Facebook users, but not all of them are interested in your HVAC business and want to like your page. I am sure you also do not want users that have absolutely no interests in HVAC to like your page as they will not engage in your posts.

Hence, for example, for local HVAC business, you can specifically target your ads to Facebook users that are within your region or country. These ads may cost you more, but the engagement and conversion rates will be higher.

Facebook Insights

Do not have to worry if you are unfamiliar with statistics or numbers because Facebook insights are simple and easy to understand. From the Facebook insights, you are able to know how many page likes you have, the reach of your posts, how well is your posts are performing such as number of likes, etc. Compared to placing an ad in your local newspaper, you are completely unaware of such results.

Build Brand Loyalty

Other than being an advertisement platform, Facebook business page can help you to build your brand loyalty. This means that in the event that you are running a promotional event, your customers will support you, provided that you are constantly updating your Facebook page. Nowadays, consumers no longer flip at Yellow Pages to search for an aircon servicing contractor, they will just go online and search for it instead. Within seconds, there will be many results of HVAC contractors in their region. Hence, if your Facebook followers constantly seeing you are updating your Facebook pages, they will most likely engage you for aircon maintenance or repair as compared to HVAC business with no Facebook page.

There are many great benefits of setting up a Facebook page for your HVAC business in 2017. Thus, if you want to increase your sales and customer base in 2017, be sure to set up your Facebook page and start engaging the Facebook users with your posts. I am sure that you will see an increase in sales after you have created your Facebook page. If you want to have greater exposure in Facebook, you can try running sponsored ads on your posts where it will reach potential customers in your region.

About our guest author: Winnie Leong is the web marketing director of Aircon Servicing Singapore, a leading air-conditioning servicing and repair contractor in Singapore.

6 Steps to Successful Internet Marketing for Your HVAC Business

6 Steps to Successful Internet Marketing for Your HVAC Business

For heating and air conditioning companies, 2017 should be the year to stop relying solely on traditional advertising methods. Dependence on Yellow Pages, TV, radio and print advertising is netting companies a smaller and smaller portion of the market each year. To stay competitive, HVAC contractors need to implement an effective online marketing strategy.

The best way to tackle this is step by step. There’s a ton of information out there and it’s easy to get overwhelmed or confused by the endless flow of marketing advice. What really matters is taking care of the fundamentals first and setting your next priorities accordingly.

In this article, we’ll look at a few ways to get your company’s online marketing on the right track. Set the foundation right and create plenty of room to grow. This is not by any means a comprehensive or unattainable list. Rather, we’ll provide an overview of the basic building blocks needed to set you up for future success and make it easier to scale and grow your digital marketing.

1: Website Design

Quality web design should be a top priority when you start looking into overhauling your online marketing efforts. Your website needs to look great, load fast and function well across desktop and mobile devices. Get in touch with some website design services in your area to get a good idea of what’s involved with a redesign and how much it will cost.

2: Claim Your Local Listings

Your company’s Google My Business page is an invaluable asset when it comes to local search rankings. If you don’t have a page set up, make this a priority. If you already have a page, make sure it is updated with accurate contact information and photos. This will give you a better shot at showing up in the map results.

Don’t forget to set up your local profile on Bing and Yahoo as well. Bing is gaining a larger portion of the search engine market every day, so don’t miss out on your opportunity to connect with Bing, Yahoo and Google users.

3: Get Those Online Reviews

Encourage your happy customers to leave reviews online. Five-star Google reviews will show potential customers that your company has a solid track record of providing great customer service and quality work. It will also show Google that your business is valued and trusted.

4: Optimize On-Site for Local SEO Results

While accurate search listings and good reviews are essential off-site components, on-site optimization will send the right signals to search engines and help you attract more relevant traffic. Some fast and relatively easy changes include the creation of location-specific, keyword optimized landing pages and optimized urls.

Take a close look at the content on your pages to ensure it is informative and relevant to the search phrases that drive traffic to that page.

5: Optimize for Conversions

Better SEO rankings will help bring more traffic to your website, but it’s up to you to turn those visitors into leads and customers. Make it easy for potential customers to contact your business. That means using strong calls to action, displaying your phone number prominently and using a form fill on every landing page – one in the header and one in the footer.

6: Invest in PPC Advertising

These days, ranking high organically is just one piece of the digital marketing puzzle. If you want your company to appear above the fold, you need to invest in pay-per-click advertising. The best place to start is with Google AdWords. This is Google’s advertising platform. It allows users to create ads and bid on keywords.

The process of setting up an account, creating ads and bidding on keywords is pretty straightforward. However, professional copywriting, optimized landing pages and knowledge of AdWords advanced functionality will result in a far better ROI. That’s why so many HVAC contractors hire a marketing firm to set up and manage their PPC efforts.

Conclusion

It’s important to remember that good digital marketing is an ongoing effort. While this article highlights a few of the basic building blocks, implementing the changes will take some technical proficiency. If you do not have an in-house team of developers, designers, writers and SEO strategists, it might be a good idea to talk with some online marketing agencies in your area.

Find a good agency that can work with and make the most out of your budget. It’s 2017, the perfect time to start improving your online visibility.

By Guest Author Stephanie Gordon
https://www.mybizniche.com/

PVC Products Used in HVAC Systems

PVC products have been used for decades in a wide range of applications and systems, including HVAC (Heating, Ventilation & Air Conditioning). When you typically think of HVAC you think of your home air conditioning or heating system. But, HVAC systems are just as popular in business settings which are typically where you see more PVC products used.

Residential:

Used less in residential systems, PVC is still needed. The most common PVC product used in a home / residential HVAC system is the condensate lines. These are white (typically schedule 40) PVC pipe lines that run from the air handler to the exterior of the house or to a drain. These lines are used on almost all types of handlers and take care of the condensation that builds up within the air handler.  While this line is easy to install, its job is serious. Condensation build up can cause quick failure because of rust and possible flooding.

With the main condensate line, schedule 40 piping is also used for the overflow pan that sits under the HVAC unit. Again, a simple job that can have serious issues if a failure happens.

When looking at your unit, you will typically see these 2 lines running side by side and terminating close to each other. When these lines remove the water from the unit, they typically exit outside the house near the foundation or near the roof line. Occasionally these lines can direct the water to an interior drain line. Sometimes these can be seen in washer / dryer rooms.

Commercial:

90% of PVC products used in HVAC systems are seen in the business / commercial industry. These can typically be seen as ventilation or exhaust piping. PVC duct work can be used in typical HVAC runs as well, but this is less common.

PVC duct products are commonly used in environments like restaurants. Touring a restaurant kitchen there are all kinds of exhaust systems that pull air away from stoves, fryers, etc. These hoods will sometimes use PVC products to move the air & gases up through the roof and out of the building.

The Benefits of PVC Products in HVAC Applications:

For starters, PVC acts as a great insulator, meaning the temperature of the liquid or gases inside the piping holds the initial temperature longer. This can be extremely beneficial in certain systems and applications where maintaining temperature is important. Perfect examples would be commercial HVAC runs. Again, this is not very common because of cost, but in certain situations yo,u will see this.

PVC products are extremely durable. They resist corrosion which is a huge advantage in commercial settings that deal with different types of elements on a daily basis. Whether a warehouse application that deals with dirt, equipment, and extreme forces to restaurant / food preparation where oils and gasses and constantly breakdown products.

 

Costs vs. Function

PVC products are known to cost more than your typical sheet metal products when it comes to exhaust systems and HVAC duct. This is why residential systems have not fully adopted PVC duct piping quite yet.

PVC duct material is a good quality product that can support these types of uses and will make its way into residential as costs come down.

On the commercial side costs are still higher, but the benefit outweighs the costs. The long run benefit is very good, thus seeing more use. Also as mentioned above, in applications where breakdown is heavily considered, a slightly more expensive product is well worth it. This can be seen in exhaust applications in commercial settings.

Taking a Closer Look at Your Project

So which product should you use? It all depends on the application and your budget. You first need to analyze your application. Is it residential or commercial? Will you be moving air, gas or liquid that can breakdown the piping material?

Once you sort out the application, figure out your product costs for each of the products. Assuming PVC could be more expensive than metal, what are the overall price differences? If your overall product cost is only 0 – 25% higher, the long-term benefits might outweigh the initial cost savings. If your product costs run closer to double, the more affordable product may make sense.

PVC duct and piping is definitely used in HVAC & ventilation systems and we see more adoption in certain situations, applications, and industries. Technology continues to advance and there’s no doubt we’ll continue to see more adoption in the future, especially if metal resources become harder to come by.

Amanda Hill is the Marketing Director for PVC Fittings Online, a leader in PVC products; from pipe and valves to fittings and accessories. Since 2011 PVC Fittings Online has provided contractors, industry specialists, and residence with online plumbing supply.