Emerging Innovations In The HVAC Industry

HVAC technicians today have more technology available to them than ever before. With new technologies coming to the industry every week, today’s HVAC companies need to be aware of what is coming, so they can adjust their work accordingly. Here are some technologies that will impact the HVAC industry very soon.

The Rise of Self-Diagnostics

One of the challenges for homeowners is that they rarely have insight into what is going on with their HVAC systems. When something doesn’t work properly, they find themselves at the technician’s mercy. An unscrupulous technician can easily inflate the problem, indicating it is worse than it really is, and homeowners have no choice but to pay the bill.

This is changing with an increase in self-diagnostics in air conditioning and heating systems. New components with built-in self-diagnostics  are the wave of the future. Some of these systems can even be set up to repair minor issues without help. This can actually benefit the HVAC business owner, because customers will be more trusting of the repair recommendations, and systems can be set to alert business owners when a problem is developing.

Fleet Tracking

HVAC companies rely on a fleet of vehicles to get service technicians to their locations. Whether that fleet includes just one service vehicle or a fleet of 10, the need to lower fuel costs and increase the speed at which technicians arrive at their locations remains the same.

Fleet tracking is not a new technology, but modern systems are evolving so that they now meet the need of the small business owner as much as the large, 100-truck fleet. These scalable systems provide the same benefits of the systems designed for larger fleets, but in a smaller package with a manageable price tag that small business owners can benefit from. With more efficient fleet operations and better routing through fleet tracking, today’s HVAC business owner will be able to lower operating expenses and exceed customer expectations. Both of these combine to improve income for the company.

Increase in Utility Sales

Managing energy use during peak times is always a challenge for utility companies. Utility sales programs use technology to reward those customers who turn off their HVAC systems during peak times, when energy use is at a premium. By offering lower rates to those customers, utility companies can manage their energy supply a little easier, and technology is coming that will make this easier to do, even offering the option for automatic shutdowns when requested.

Variable Refrigerant Flow

Most homes do not have even temperatures from one room to the other. The kitchen, where the hot work of cooking takes place, may be several degrees warmer than the den, which only has one window. Unfortunately, heating and cooling the entire home with the same system is inefficient. Zoned systems, which divide the home into various zones that are heated or cooled separately, are a solution to this problem. Variable refrigerant flow is the next wave in zone air conditioning.

Variable refrigerant flow allows the home to be heated and cooled in different ways in different parts of the home, without sacrificing the efficiency of the home’s cooling system. The systems are designed so that they can simultaneously heat and cool, using the latest technology to control the system with precision. They run quietly and have a lower lifecycle cost with minimal energy usage and maximum comfort. HVAC companies that can install and service these will be well positioned for the future.

Energy Analysis Software

What is the most energy-efficient HVAC system for a customer’s home or business? Energy analysis software can show this. With these programs (which are up and coming in the HVAC industry), technicians can recommend the exact products that will genuinely meet the needs of their customers. Software can also project the long-term benefits of the system, helping customers embrace the higher upfront cost for a more efficient system.

The HVAC industry is changing. To ensure that your company is prepared, you need to be aware of the changes and embrace them as they come. Whether it’s adding new energy analysis software or purchasing fleet tracking systems for your company, you will be ahead of the competition as you embrace the wave of new technology that is coming.

Author bio: Robert J. Hall is President of Track Your Truck, a leader in GPS tracking devices and software for small and midsized companies. 

How to Make your Plumbing and Heating Business Gleam in the Market?

The plumbing and heating industry is moderately inundated in a large number of geographic markets; however the target market of plumbing and heating businesses, anyone with a home, apartment complex or office is so colossal that there is always space for new competitors.

In this digital era, you too can have the successful and reputed plumbing and heating business in very few months. However, there are many hidden facts in which you might be getting lack somewhere. So, let me begin with this, by inquiring you some genuine questions of this industry.

  • Do you experience that frustrating feeling with the duration it has taken to make a reputed presence in your plumbing and heating business?
  • Do you wish to get a smart way to handle all your inquiries, which make you more focus ON your business and not IN your business?
  • Do you desperately want countless customers with every passing day, so your business never dries up?
  • Do you aim to earn lots of money and have more time off from your very own plumbing and heating company with employees running the entire process for you?

Well, if your answer to all these aforementioned questions is yes, then it is worth reading this page which leads you to the trail of success!
Here are a number of ways that make you hooked up with the clients in no time. Take a look;

The bandwagon technique sells a product or service by convincing the customer that other are using it and they should also join the big family. If you wish to have a dynamic positive response, count on it.

keyBrand; A good logo is a key to success!

Your company’s logo is one of your biggest advertising opportunities. Your logo represents the whole picture of your company in terms of quality, reliability or value for money. An impressive logo goes a long way to lead your business.

Don’t turn down work!
Once you start turning down work because you are overbooked, you are losing customers for life. If the business is too good, it’s better to take a chance and hire some help than it is to turn your customers away and fill the bank accounts of your competitors.

Daily deal services!
Daily coupon services like Groupon and LivingSocial have become very frequent marketing strategies to reach new customers, retain current customers and amplify your brand responsiveness. It is also a decisive way to run multiple campaigns that are full of bombshells, fun and petition to an audience in plumbing and heating industry.

socialmediaClasp social media!
More than anything else in the past decade, the use of social media has changed the way companies put their names into the public consciousness. Post on industry and consumer sites; understand that Facebook and twitters are not just for your fun. Hack out a niche for yourself by linking it up to other social media to obtain maximum penetration in your business.
The aforesaid ways proved very successful and helped many plumbing and heating industry by increasing their average price per ticket dramatically. In the end, all of these ways resulted in additional new customers and more sales leads and becomes the key component that sustained business success.

About The Author
GASSCO Heating and Cooling has been providing the best service for more than 20 years. We are a team of expertise who give our customers 100% satisfaction with our services.

Source: contractingbusiness.com

A Guide in How to Start Your HVAC Business

It is widely known and commonly accepted that there are almost no facilities, starting from single private houses to business facilities or official institutions that can maintain their functions and properties normally if there were not for the HVAC system. HVAC career is a sound investment and therefore it should be considered when deciding to set up your business. If those systems are so crucial in everyday life and erecting all kinds of residential structures, and since they present a ubiquitous need in such structures, those of you out there how are capable of recognizing a fruitful business opportunity may definitely include HVAC business on their list of possible options to dedicate to and invest their money in. Having considered all the facts about HVAC system that were previously mentioned, all the business persons as well as the ones who investigate the world of business, may agree on the statement that starting an HVAC business undeniably sounds as a sound investment. So, why wait? This article aims to bring up a hopefully useful set of guidelines that will direct one in how to set out with their HVAC business if one has not been engaged in such a field before.

Knowledge and Diligence

To start and, what is even more important, maintain a successful business, one requires certain qualities and skills, such as being exceptionally well informed about the type of work one is taking up and also being quite diligent. That is what will surely help you keep the wolf from the door when it comes to debts and billing and keep your head over the water when it comes to managing to maintain a fruitful business and becoming a remarkable part of the market. According to the research conducted by Small Business Administration, many small business companies do manage to survive the first few years with success and without significant obstacles. However, what are the main mistakes that business persons tend to make that lead such a starting success into later fading and failure? This is a guide in how to recognize those false moves and avoid them. The first main mistake, claimed by the Harvard University, is that inexperienced business persons set out with almost nothing and usually have barely enough funds to cover their licenses. Thus, the under capitalization is recognized as the main flaw in starting a business in general, and it applies to starting an HVAC business as well. Apart from this flaw, there are a few things on which the ones who decided to start an HVAC business, in particular, should inevitably pay attention to.


The first step in starting a HVAC business is definitely to specialize in the field. Being familiar with industry tasks such as knowledge of HVAC systems, operating diagnostic tools, installation of main units, etc. are a must when it comes to this field. If one is under qualified, one will be unable of completing the work successfully, which will not be satisfactory for the customers. One who is not specialized in HVAC will be able neither to convince the customer in their knowledge and gain their trust nor to obtain a certificate. Therefore, the specialization is crucial at the very start.

Loyal Customers

After one has passed a suitable coaching successfully, one can get certified and go for a license in HVAC afterwards. Since different states have different practices when it comes to licenses, before applying for a certain course that will lead into attaining a license, one should carefully investigate the rules applied by their state and make sure to choose and train for the right license that is accepted by their state. Therefore, one will get accredited, which is the most important step up the ladder of setting out a business. Moreover, a businessman accredited in HVAC by the state will gain the trust of the local community as well as loyal customers, which is crucial in starting any kind of business.

Source: contractingbusiness.com


Creating a Growth-Oriented Business Plan and Finding Partners

After one has succeeded in starting out with their business and settling down through finding loyal customers within one’s local community, the next step will be to make such a business increase and develop. Raising funds and striving to gain a higher income are the practices that pretty much sum up what business itself is all about. Thus, one who has successfully completed the first steps in setting out with their HVAC business should consider creating a growth-oriented business plan. There are certain steps to be taken in order to achieve that, for example, invoicing clients, setting up service contracts, tax record keeping, advertising and developing competitive estimates. That will provide you with a possibility to stand out in the crowd on the market and to be recognized by your customers as one they can put their trust into. Apart from creating a growth-oriented business plan, finding a suitable partner to cooperate with is also of utmost importance. The choice of your partner is what can make or break your business, the same as choosing your type of certification and license. Therefore, business consultants mostly advise the ones who start an HVAC business to collaborate with construction firms, as it is the decision that will bring the greatest benefit.

About Author

Helena is a Content Marketing Manager at HowtoBecomeaTechnician.com. She’s a passionate copywriter with an addiction to social media and enjoys writing all sorts of articles, ebooks, and translations.

Handling & Running Costs of an HVAC Business

Starting a business is never easy. You’ll need money, time, effort, hard work, and patience to start one. And once you’ve started, you’ll need to double up all these qualities and factors for you to pave your way to success.

If you are interested in an HVAC business, you’ll need to know first, everything that is needed to run such venture smoothly. Discover more about business fundamentals and avoid pitfalls to keep your business on the roll. Read on and learn more about how to handle an HVAC business and the true cost of running one.

Handling & Running Cost of an HVAC Business image

Starting an HVAC Business

When you are planning to start a business, the first thing you should do is to assess yourself regarding your skill level. Identify what you can do best and decide if you would want to offer that type of service in your business. If you decide to venture into a Heating, Ventilation, and Air Conditioning (HVAC) business, you should get training to hone your skills in that field of work and be able to work on your weaknesses. You can specialize in many services if you are in the HVAC industry.

Once you’ve decided which type of work would be your specialty, join a good HVAC-industry organisation. They specialize in giving education and certification in such areas. You can use your experience and training to be more enhanced while aiming for a Technician Excellence Certification.

After your specialization and certification, you have to create a business plan that is growth-oriented. Plan out carefully how you would deal with clients and maintain their patronage to be profitable for a long time. You can also choose to partner up with established construction and remodeling firms around your area. You can also consult with some workers comp attorney to inquire about the necessary requirements you should prepare as a business owner.

The cost of having an HVAC business

Here are the common areas where an HVAC business owner would spend his/her money on:

  • Wage for technicians
  • Materials and equipment
  • Salary for office staff and managers
  • Advertising
  • Fuel expense for vehicles during field work, as well as maintenance
  • Rental payments, office supplies, and equipment
  • Insurance and employee benefit

Contrary to others’ belief that HVAC business owners get to take home lots of dollars per year, here’s the truth: there are still lots to pay for.

Vital Practices an HVAC business owner should always remember

Running an HVAC business entails a lot of work. These few practices can be a great help, especially for business owners who are just starting out or are perhaps struggling on the ropes of the business.


Set goals for your company and specify clearly how you would like to achieve them. Plan everything out — from the sales, profit, manpower requirements, salespersons, and selling propositions. You should also be able to project cash requirements per month so you can forecast the outflow and remainder.


You should review and check carefully all your financial statements, ratios, and track other metrics. Check every detail of your business daily so you won’t miss out on anything, and be organised and responsible for preparing your dashboard of activities each day.


You should be effective in representing your company to the community, and you should be able to set the tone for the whole working atmosphere of your organisation. You can do sharing of the company’s performance on a regular basis since you ought to let them know what’s going on in the business that they’re working hard on.


This is going to be the area which would take the most out of your time since you are responsible for recruiting new talents for your company. Aside from contacting possible candidates, if you already have people on your list, you can also help them enhance their skills by sending them to training.


As a business owner, you have to know that salary isn’t enough to keep your employees happy. Just a simple appreciation from you can do so much for them, so you should treat them well, and you can try having fun activities at work sometimes.


Let your employees’ performance be measured and inform them about that since that can also boost their spirits, making them exert effort especially if they know that they are being observed. Report the scores for each one and monitor it from time to time. When you make this move, you can expect everyone’s performance to improve continuously.


Giving out incentives to your people, in particular for those with excellent performance on their tasks will give you more great works in the future. If you pay properly, you can be assured that employees’ productivity will be delivered well.


Your role in the company is to create a team and plan out processes for everyone to follow. Make it that you won’t have to guide them constantly all the way, so you should make sure that you can teach them properly on the do’s and don’ts of their tasks.


Just because you’re already a business owner doesn’t mean you should stop learning. Don’t be static. Always seek for greater heights and knowledge, because that is one way for you to grow your business.

Why do some HVAC businesses fail?

A small business like HVAC may fail due to lack of funding. Some would start the business without enough capital, and that would make them start out with debts.

It could also be because the owner failed to prioritize the company’s profitability. Some new owners might price themselves with low rates despite the costs of reparation or replacement, and that alone is a contributing factor for failure.

Nothing comes easy, especially in terms of business. For HVAC owners, the success of your company is all up to you. If you are able to commit to the job 100% and got your workers to do the same, then you’ll only need to persevere and work harder; success will follow.


3 Things Contractors Should Know About Energy-Efficient HVAC

Helping guide your client toward the perfect HVAC unit takes a lot of knowledge on your part as a contractor. With the growing interest in eco-friendly living, it’s now almost a given that a customer will ask about energy efficiency when looking to purchase a new system for their home. That’s why it’s so important to be able to articulate exactly what each designation means and what benefits they will see. With these three points from Home Improvement Leads, you’ll improve your energy efficiency knowledge, which will make you appeal to more homeowners than ever before.


SEER, EER, and What They Mean for You

The output of modern HVAC units is measured by the seasonal energy efficiency ratio (SEER) as well as the energy efficiency ratio (EER), with higher rankings meaning increased efficiency and lower costs for the homeowner. SEER ratings will show you how a particular machine will operate at an average temperature of 82 degrees. On the other hand, EER will give you a broader understanding of how it will perform under duress from extreme temperatures of 95 degrees or higher. Though both are important indicators to consider, SEER tends to be the more important gauge for long term savings.

These optimum units do come with a steep price tag. In general, a 21-SEER HVAC unit is going to cost 40 percent more than a 14-SEER, and a customer isn’t necessarily going to see the benefits of this upgrade back in their wallet. In many cases, simply repairing leaks that are found during an energy audit can help a client save as much money as a more efficient HVAC unit can. The Department of Energy has an energy calculator that can help you in advising your client as to which rated unit will best serve their family.


Benefits to Their Budget

Heating and cooling a home accounts for 48 percent of a homeowner’s energy bill each month. Though a patron will definitely lower their monthly outlay by adding extra insulation, sealing cracks, and switching to more energy efficient light bulbs, little will impact their bill more than upgrading to an Energy Star certified HVAC. These units use at least 10 percent less energy than a modern HVAC unit does—and even more if your client’s current unit is more than 10 years old. Plus, the federal government offers a $300 tax credit on all Energy Star HVACs, making them affordable on almost any budget.

Health Advantages

Making your home as airtight as possible may be great for the environment, but it isn’t necessarily great for your health. Volatile organic compounds (VOCs) are found in your furniture’s upholstery to paint to cleaning supplies, and have been shown to linger in the air for years, resulting in higher cases of illness ranging from eye irritation and lethargy to respiratory issues and cancer. Similarly, moisture is more likely to be trapped within a thoroughly sealed house causing bacteria and mold growth. Due to this fact, most home’s air is 25 percent more polluted than the ambient air outside! The better a HVAC’s quality, the more it will be able to eliminate mold spores and pollens by reducing humidity levels, drawing in outdoor air, and properly filtering the home’s air. Be sure to advise your clients to change their air filters at least once every three months and have their air ducts cleaned every two to five years.

With the proper information, you can give your client’s everything they need to make the best choice for their home and their family.

About The Author: Courtni Wisenbaker-Scheel is a mother of two, and lover of all things Danish modern. She enjoys writing professionally with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence.


Why Using Badges is a Wise Option For Your Business

There is no better job out there than that of a business owner. Being a good business owner is not an easy job and will require you to constantly be on the lookout for ways to improve upon what you do. When the time comes, a business owner will need to expand their base of operations and hire on more employees. The more employees a business has, the more organization they will require to keep everything running smoothly. Getting badges and new visitor access control software is a great way to keep the unsavory element out of a business. The following are some of the reasons why using ID badges at a business is so beneficial.

Keeping Everyone Straight

The first and most obvious benefit that comes along with using these types of badges is that it will help you and others keep everyone’s name straight. The more employees that a company has, the harder it will be to keep everyone’s names and position straight. By having all of this information available on an ID badge, the business owner and other employees will have an easy time knowing who is who. There are a number of different designs that a person can get in regards to their badge. Taking the time to figure out what all information you want on it will make the selection process much easier.

Incorporating Access Control Chips

Another great thing that a business owner will be able to do when trying to use ID badges efficiently in a workplace is to get an access control chip put in them. This will allow the user to wear the badge and gain access to specific locations throughout the building. This type of technology will allow a business owner to restrict access to key parts of their building with ease. The money that is spent on this type of technology will be more than worth it considering the benefits that it will bring.

Use the Business Logos

The next benefit that a business owner will be able to gain when using a badge printer is that it will allow them to incorporate their logos and branding into every aspect of their business. By finding a professional with experience, the business owner will be able to get the results that they are looking for without having to worry about messing it up. Letting professionals handle this job will be worth it considering the amount of benefits that they have to offer.

The only way to get the right results from your business security is by taking the time to find the right professionals to work with.

business and office concept - businessman working in office

Why You Should Use A Bookkeeping Company For Your Business Accounts

Businesses all around the world have one thing in common and that’s their accounts and paperwork. All businesses need to keep a track of their accounts to ensure their company is running accordingly and within budget. In some cases, a company’s bookkeeping can get out of hand which can lead to all sorts of complications financially. This is where considerations of a bookkeeping company is something that businesses can look into and invest in. In any business, a bookkeeper is a beneficial asset which shouldn’t be overlooked. This expert guide will give you the top reasons as to why using a bookkeeping company is beneficial for your business needs.

business and office concept - businessman working in office

Saves You Money – While you may think using a bookkeeping company will cost you more money, in reality it can actually save you money. By hiring a company that specializes in business accounts you have the chance to find areas of your accounts and operations where you may be able to save more money when it comes to tax time. Bookkeeping companies know the ins and outs of taxes and other finance related areas, therefore giving you more chances to save.

Scalability Of Your Business – Bookkeepers also have a way to help you with the scalability of your business. They can tell you if you have the ability to expand certain areas or if you need to cut back. Your bookkeeping team will give you inside advice and plans on how to achieve certain goals through different strategies. This enables for you to grow your business with more scalable options.

Frees Up More Time – Hiring a bookkeeping company allows you to have more time to spend working on other more important areas of the business. In this day and age, office and paperwork can be very time consuming and distracting which can lead to delays in other areas of the business operation. A bookkeeping company can ease up some of the stress of keeping your books up to date, which in turn is beneficial for the overall health and your company.

Expertise On Your Side – Hiring a bookkeeping company allows you to have experienced expertise on your side when it comes to managing finances. This invaluable advice will help your business push ahead of your competition by giving your more details into what your finances are and your marketing budget. Any business with this experience and expertise on their side can become a powerful force in their industry.

02G63459Access To The Best Accounting Systems – Hiring a bookkeeper allows you to have access to some of the best accounting systems available without having to purchase them yourself. Some bookkeeping companies use expensive programs which help to keep everything more organized and up to date, which is beneficial for you and your business needs.

Hiring a bookkeeper is a great partnership for any business. Whether you run a small company or a large corporation, hiring a bookkeeping company can be an essential part of your overall business operations. By taking the time to find an accountant that’s specialises in your industry, you can easily make the most of their services to better enhance your business. So are you hiring a bookkeeping service?

Anita Ferguson is a well versed content manager who specializes in the management and delivery of professional content for numerous websites in many industries, currently writing for Balancing Books. She has many years of experience in content management and holds top degrees in her industry. She’s committed to her work and delivers only the very best when working with her clients. She believes in an honest working relationship and will guide her clients in the right direction for a successful content strategy outcome.


Choosing the Right Brand and Compressor Parts

No matter what type of air conditioner you have, most compressor parts are not compatible with every brand on the market. The most common or popular brands include Carrier/Carlyle with models such as 05T, 06D, 06E, 06N, 06T, 5H120-126, and 5H40-5H86; Copeland with models like 3D, 4D, 4R, 6D, 6R, and 9R and K; Thermo King only has one model which is X4; Trane has two models which are E Open Drive and E Semi-Hermetic.

Now that you are a bit familiar with the brands, let’s look at a few of the various parts that are used when creating compressors.


Carrier / Carlyle compressor parts available include: 05D TRANSPORTATION, 05D 37, 05G37 TRANSPORTATION, 05G41 TRANSPORTATION, 05K-12 2 CYLINDER, 05K-24 4 CYLINDER, 05TA Open Drive Helical Rotary Screw Compressor – Medium Temp, 05TR= Open Drive Helical Rotary Screw Compressor – Low Temp, 06CC 016, 018, 124 COMPOUND COOLING (06D724 BASE), 06CC 228 COMPOUND COOLING (06D228 BASE), 06CC 337 COMPOUND COOLING (06D337 BASE), and 06CC 550, 675 COMPOUND COOLING (06E175 BASE) to name a few.

Chrys-Airtemp also offers compressor parts which include parts such as 2000-00 100-ton direct drive, 2050-00 50-ton direct drive, 2060-00 60-ton direct drive, and 2075-00 75-ton direct drive, as well as a few more.

Copeland/DWM creates various compressor parts with various model numbers as well that can only be used to exchange specific parts such as 2DA 2-9/16 inch Bore x 1-13/16-inch stroke and 2DC 2-1/2 inch bore x 1-13/16-inch stroke.

Other compressor parts you may need include Dunham-Bush, Kriwan, Thermo-King, Trane, Worthington, and York.

As a company, you can find several quality businesses online. These businesses offer compressors and parts for a wide range of uses with one of them being cmp corp.

Companies that work on air and heating units must trust the company that they use to purchase these items. If they don’t, they will be going back to the same house or building time and time again. The products these companies use must be the proper brands and must be of the highest grade. If not, the heat and air company will have such a bad reputation, that they will lose their customers and possibly go bankrupt. This is the main reason it is important to only use a company that offers the best brands and stands behind their products.

Businesses that work with other businesses understand the importance of purchasing the best brands. They also understand the correct brands needed to ensure they can keep their customers happy and content with the work they provide. Too many times, companies try to cut corners. This will only cause them problems not only with their reputation but will actually cost them more money in the long run.

Quality manufacturers and distributors are the most important factor for companies to survive. It is very important to do your research and learn as much about the company that you will be using to purchase your compressor parts. You should also ask for references, learn the brands the company sells, and if they have access to others that you know your customers may need before you make your final decision. As stated previously, using the work part that does not match, can and will cause issues which can easily ruin a company that does the work.

hvac license

The Quickest Way to Get an HVAC License

Much of a contractor’s time is spent finding as many new contracts as possible for their company. Since contracts and bids generally occur on a job-to-job basis, there aren’t many guarantees for consistent labor.

To remain competitive, you’ll need to stay aggressive about expanding your experience in order to stay ahead of other contractors. One reliable way to do this is to increase your stock of certifications. If you have more certifications than another contractor bidding on a job, you may win based on your versatility alone.

hvac licenseIf you’re not sure which certifications will distinguish you as the preferred option, an HVAC license is a good place to start. An HVAC license is a single certification that not only allows you to take on a wider variety of work, it also adds to your list of expertise. Read on to learn what an HVAC certification can do for you and your company.


Qualify for Many Jobs with an HVAC License

HVAC (Heating, Ventilation, and Air Conditioning) deals with airflow in buildings, both hot and cold. With HVAC technicians currently in demand, the U.S. Bureau of Labor expects the industry to grow by up to 21% in the next 5 years, adding over 50,000 jobs. Due to the rapidly changing technology in the HVAC industry, there are many jobs a certified technician can be qualified to perform, including:

  • HVAC sales representative
  • Air conditioning maintenance technician
  • Refrigeration mechanic
  • HVAC technician
  • HVAC specialist
  • High-pressure refrigeration technician
  • Small appliance technician

hvac licenseOne very common duty of an HVAC mechanic is working with a coil manufacturer to replace the evaporator coil and condenser coil. This responsibility not only entails identifying faulty coils, but also properly replacing them according to stringent protocol. These are all skill sets that are available with online training and certification.

Earn Your Certification From Home

Online courses have made extending your education very simple. For those who don’t have the time to attend classes, eLearning is an easy alternative that can provide you with the proper instruction to move forward in your career. You can earn your HVAC certification in the comfort of your home at your own pace.

Learning in the Classroom

Many community colleges also offer HVAC certification within a six-month period. Classroom training can be ideal for a wide variety of contractors, as the structure can help keep students on task. Furthermore, the hands-on guidance of an instructor opens an immediate forum for discussion should you encounter any problems over the course of the class.

Whether you are more adept in a classroom setting or on your own at home, learning the skills to open up new opportunities in HVAC is a viable career pathway.

Mastering the Basics

The key to growing your contracting business is in consistently adding to your skill sets. Acquiring an HVAC license can increase your earning potential by up to $20 per hour. Building the right resources, like additional licensing, strong networking with other businesses, and increased work experience is an important aspect of a growing business. To quickly ensure a more consistent flow of work and to distinguish yourself from other contractors, consider earning a HVAC license today.

Albert Krav is a technician and freelance writer from Cambria, California. With his expertise in HVAC, he helps his clients maximize their home’s efficiency, while saving them overhead costs. In his spare time, he loves to work with his Yorkshire Terrier to prepare her for the upcoming American Kennel Club dog show.

heat pumps auckland

Driving up web traffic to your HVAC website – not such a ‘dark art’ after all

There is a lot of advice and jargon – about improving traffic flow to your company’s website. But search engine optimization and search engine advertising may be easier than you think – just don’t expect results overnight.

There are two ways to generate traffic to your website with Google; search engine optimization (SEO) and search engine advertising (SEA). My experience is that you need to do both.

What are the golden rules of SEO? The most important one is: ‘Be relevant’. By this I mean you need to think as if you were a visitor to your website. They are looking for answers to a specific question(s), and not for your company.

heat pumps aucklandIf you are starting SEO for the first time:

  • Don’t expect results within a few months
  • Determine the most important keywords (with the search volume) that people are using on google
  • Divide those keywords. Make a list of the most important ones in relation to your business, and unique selling points (USPs)
  • Develop landing pages. For each keywords, produce one landing page that a visitor will find in the search results when using Google. Use a relevant title, subtitles, content (answers) with the keyword(s), and one or more pictures. Or, even better, include a YouTube film (Google owns YouTube and loves showing their own content)
  • Don’t release all your landing pages at once, but schedule releases over the course of several weeks. If you do this on a regular basis, Google will index your website on a weekly, or even daily, basis
  • Search for websites / forums where other people are talking about these keywords, and ask for a link to your page (we call this ‘link building’)
  • Never delete a page – each has a value (for a Google ‘ranking’)
  • For new keywords, add new landing pages, and so on. HVAC owners often seem to forget that you always want to achieve a conversion on your website – even if customers are not ready to arrange an installation yet. So don’t always/only bother them with ‘request a free HVAC quote’ conversion. Try to capture information (email, name, service and so on) for your database.

Remind customers later – at the right moment or most relevant time (i.e. winter or summer) – that they can receive your quote. For example, if they are looking at information on installing a central heating system, your conversion could be an invite to download your white paper – ‘please fill in your name, email and address, and you will receive free central heating information by email’.

SEA: The golden rules?

Follow the money! Be sure that you can measure each step – from your bid for a click, to the value of the conversion.

If you are starting SEA for the first time:

  • Do expect results within a few days
  • Only start with one or more landing pages , after you have optimized them for SEO (see above), with one or more conversions
  • Be sure that you measure each step.
  • Optimize, then optimize, optimize and so on….
  • Uses these results for SEO

Should I use a digital agency?

A key question sometimes raise in relation to SEO and SEA is: could/should you do it yourself, or use an agency instead? That depends on the amount of time and technical experience you have. You could, and should do it yourself, using your marketing department.

If you don’t have the time yet – it is a lot of work – or the technical experience, you could use an agency to set up the templates and campaigns, and you could also ask Google for help. Google with be willing to assist you for free!

I have had a very positive experience with the support of Google’s Auckland office, as well as with an agency. And…using SEO and SEA is addictive! So, have fun.

“Matthew Woodley is an internet marketing specialist and the founder of Heat Pumps Auckland, an online portal that provides free heat pump quotes from accredited and approved installers. He can be reached at info@heat-pumps-auckland.co.nz.”