FEATURES VERSES BENEFITS
Features mean nothing to the average client. You must sell benefits – not features. They are interested in WIFM (What’s in it for me?). You must answer this question in order to be successful.
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FEATURE |
BENEFIT |
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High efficiency |
Lower operating costs. Decrease environmental problems (one house produces more pollution that two cars). |
|
High SEER rating |
Lower cooling costs |
|
High AFUE |
Lower heating costs |
|
Extended Warranty |
Predictable maintenance costs and inflation protection. |
|
High performance air filtration |
Cleaner healthier air. Cleaner carpets and drapes. Less dusting and cleaning. |
|
Humidification System |
Healthier. Reduce dry skin and lips. Protection for fine wood products such as furniture, piano, etc. Lower energy costs (less heat required). No static electrical shock. |
|
Blower door interlock switch |
Child safety and piece of mind |
|
Galvanized sheet metal |
Rust resistant |
|
Disconnect Switch |
Child safety |
|
Set-Back Thermostat |
Lower energy bills. Enhanced comfort. Extended equipment life. |
|
Insulated duct work |
More quite operation. Energy savings. Acoustical lining. |
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