FEATURES VERSES BENEFITS

 

Features mean nothing to the average client. You must sell benefits – not features. They are interested in WIFM (What’s in it for me?). You must answer this question in order to be successful.

 

FEATURE

BENEFIT

High efficiency

Lower operating costs. Decrease environmental problems (one house produces more pollution that two cars).

High SEER rating

Lower cooling costs

High AFUE

Lower heating costs

Extended Warranty

Predictable maintenance costs and inflation protection.

High performance air filtration

Cleaner healthier air. Cleaner carpets and drapes. Less dusting and cleaning.

Humidification System

Healthier. Reduce dry skin and lips. Protection for fine wood products such as furniture, piano, etc. Lower energy costs (less heat required). No static electrical shock.

Blower door interlock switch

Child safety and piece of mind

Galvanized sheet metal

Rust resistant

Disconnect Switch

Child safety

Set-Back Thermostat

Lower energy bills. Enhanced comfort. Extended equipment life.

Insulated duct work

More quite operation. Energy savings. Acoustical lining.

 

 

 

 

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